Implementation of Promotion Planning enables greater efficiencies and reduced complexities

referenz_axfood

  • Axfood is Sweden's second largest player on the Swedish food retail market

  • Vision: To be the leader in good and sustainable food

  • 310 Group-owned stores, app. 600 collaborating franchise stores

  • The principal owner is Axel Johnson AB, with 50.1% of the shares

  • Axfood had an operating profit of SEK 2,510 m in 2020

Further information: www.axfood.com

Success Story

Implementation of Promotion Planning enables greater efficiencies and reduced complexities

Axfood looked to eliminate the need for different applications on various platforms to manage events, offers and vendor funds throughout the promotion lifecycle.

  • Migrate off SAP PMR to the CAR platform, while retaining the old PMR for ongoing promotions and creating those for 2021 in the new system

  • Retain same functionality – KPV remaining on Fiori, and Offer and Vendor Fund Management remaining in SAP NetWeaver Business Client (NWBC)

  • Integration of PMR to other systems while retaining the same functionality for those applications remaining on different platforms

  • Use standard functionality and remove dependencies on existing customisations and identify potentials to improve user experience and solution integrity

Solution

  • SAP PMR on CAR, with Planning, Offer & Vendor Fund Mangement with extension to facilitate Vendor Fund Management

  • Simplified master data integration, utilising standard CAR platform capabilities

  • Removal of customisations where possible to simplify the solution and use standard functionality

Benefits

  • Creation of a stable basis for future challenges

  • Automation of offer transfer from PMR to ERP allowed removal of manual steps to trigger interface and process efficiencies

  • Less complex end-to-end promotion management process through automation of as many process steps as possible

  • One single platform to plan and manage promotions, removes the need to use different applications on different plat-forms to manage typical steps of promotion lifecycle

  • More tightly integrated, controlled and thus streamlined solution to manage promotions intuitively from planning to execution, reducing the risk of errors and subsequent rework

[English]

Delivering the migration from classic PMR to the new PMR on CAR has significantly improved the solution integrity for our Promotions business which has given us a future-proof platform that enables future strategic initiatives. Working with such a strong collaborative approach with the Axfood teams, retailsolutions were able to challenge our existing customisations, duplication and complexity, and deliver a far more simplified, efficient and time saving solution, on time and within budget.

The relationship we have built with retailsolutions and the expertise they provide, has been fundamental to the success of this project and hopefully many more to come.

Axfood

Dick Due Pedersen,

Head of Department Price & Assortment at Axfood IT

[English]

retailsolutions had a fantastic team, from architects to projects leads, business analysts and developers. Not only do they know the solutions they work with so well, but they know the industry. It's this understanding of the industry and its processes that is crucial when designing new solutions.

The PMR project was a real pleasure to be part of.

Axfood

Ine Seidel,

Application specialist SAP PMR, KPV

[English]

retailsolutions really took their time to understand the business process, which means they also suggested changes in the system that would make the business process itself more efficient.

I think that was an important part of this successful implementation.

Axfood

Jenny Ekholm,

Business Retail Process Specialist

[English]

By upgrading PMR to the CAR platform, we now have a future-proof solution to continue to build our promotion process on. retailsolutions, as usual, delivered a well-executed project and helped us with a solution that worked smoothly from day one.

Axfood

Nina Krantz,

Business Process Owner

[English]

Spending quite some time on the design workshops really paid off. We have a great solution that not only saves time for the business, but also results in less errors, meaning less work for all, greater confidence in the solution and therefore more happy end users.

There are many factors to why this project went live so successfully, but the team collaboration between retailsolutions and Axfood business and internal IT was certainly a key factor.

We went for a ‘big bang’ go live, which is not the usual Axfood way to do things, but what a remarkable go-live we had! Amazing cutover planning and great teamwork lead to a seamless go live, leaving the team set up to handle the initial production defects with nothing to do!

Axfood

Ine Seidel,

Application specialist SAP PMR, KPV