Optimised merchandise management at migrolino:
Higher sales in a small space

referenz_migrolino

  • migrolino AG is one of the leading providers in the Swiss convenience market with shops at
    railway stations, petrol stations and in selected city locations

  • It is a 100% subsidiary of the Migros Cooperative Association

  • migrolino AG is currently active in 319 locations in Switzerland (as of 2019)

  • The shops are either run by migrolino franchise partners or together with the strategic partners
    Migrol, Shell and SOCAR in combination with a petrol station

  • Under the name migrolino-wholesale, migrolino AG is also offering logistics and services
    to partners outside the migrolino family since 2014

Further information: www.migrolino.ch

 

Success Story

Optimised merchandise management at migrolino: Higher sales in a small space

With its convenience shops, migrolino offers its customers a well-selected core assortment despite the small space available.
The demands on merchandise management are high: out-of-stock situations should be avoided as well as unnecessary stock-keeping, and the procurement of goods should be as simple and efficient as possible.

  • Offering a wide range of fast-moving consumer goods, from fresh and frozen products to ready-to-cook convenience food

  • Small sales and storage area

  • Optimisation of business processes

  • Consolidation of all IT systems on a single platform

Implementation of SAP Retail Store at migrolino
By merging the IT systems, all the warehouse processes now run together on a single platform.

Solution

  • Mobile data entry MDE

  • Automatic generation of order proposals

  • Connected to the Witron Warehouse System

  • XI (PI) as a data hub for all interfaces

  • Stock list includes images

  • Credit card payments via SAP Retail Store

  • Web shop connection

  • Supports “CUMULUS”, the Migros loyalty programme

Advantages

  • Optimal handling of store processes - from procurement and movement of goods to sales transactions

  • Processing of the orders via mobile data entry by the employees directly in the stores

  • Constant and complete availability of stock through automatic generation of orders and suggestions in the distribution center

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retailsolutions helped us to successfully implement SAP and optimise our business processes. The foundation for
further growth has been laid.

migrolino

B. Löffel,

Head of Controlling migrolino AG