One of SAP's biggest innovations to date is the introduction of the Customer Activity Repository or CAR for short.
SAP CAR is the foundation that collects transactional data that was previously spread over multiple independent applications. The repository facilitates a common foundation and a harmonized multi-channel transaction data model for all consuming applications. As a result, this provides businesses with one version of the truth and supports aligned decision making based on the same set of data.
At a glance it
- Collects multichannel customer and POS data
- Accurately forecasts demand to optimise processes, decisions, and the shopper experience
- Creates more effective promotions and product assortments - and use customer insights to personalise marketing
- Improves customer satisfaction with a real-time view of inventory, including on-shelf availability and omnichannel article availability
- Minimises data replication and simplify your IT landscape with a single, unified data repository
Learn more about SAP CAR - Introduction by retailsolutions